Understanding what people need next.

• 48%

  Of people with disabilities and caregivers surveyed report difficulty finding adaptive apparel that meets their needs.

• $490B

  Estimated annual disposable income of US adults with disabilities (American Institutes for Research).

• 73%

  Of consumers with disabilities say they abandon a purchase because of accessibility barriers (Click-Away Pound).

• 10,000/day

  Americans turning 65, driving demand for easy-dressing and recovery products (US Census).

• 1 in 6

  Adults will experience a temporary disability from surgery or injury each year.

• 53M

  Family caregivers in the US actively shopping on behalf of loved ones (AARP).

• Less variety

  US market research finds adaptive apparel has fewer options in dresses, outerwear, and underwear, and often costs more than comparable non-adaptive clothing.

• Frustrating discovery

  Academic reviews of adaptive clothing consistently cite challenges with functionality, fit, quality, and finding appropriate options.

• Zero

  Dedicated cross-brand discovery platforms exist for adaptive products, until Adaptiv.

Sources: Google Trends, CDC, US Census Bureau, American Institutes for Research, AARP, Click-Away Pound Report, and published academic research on adaptive apparel.