What we cover, what people do, and what research says.
Three kinds of information, kept separate so you know where each number comes from.
What Adaptiv covers
- Products listed
- 1,115
- Brands
- 272
- Categories
- 22
- Life journeys
- 9
Where we're thinnest
Categories with the fewest products right now. These are the gaps we're working to fill.
- Costumes · 1
- Home & Bedroom · 7
- Swimwear · 8
- Sleepwear · 13
- Clothing Sets · 15
Know a product that belongs here? Tell us about it.
What people do on Adaptiv
We'll share these numbers once we can measure them reliably, with automated traffic filtered out and each figure checked. Until then, we'd rather show nothing than show something misleading.
Searches
What people look for, and searches that find nothing, which point to gaps.
Being measured
Saves
Which finds people keep coming back to.
Being measured
Referrals
Visits we send on to brands' own sites.
Being measured
What external research says
Each study links to the original, with who was studied and what it can't tell us.
CDC, Disability and Health Data System · July 16, 2024 (2022 data)
Over 70 million U.S. adults reported having a disabilityMore than 1 in 4 U.S. adults (over 70 million) reported a disability.
- Who was studied:
- U.S. adults answering the 2022 Behavioral Risk Factor Surveillance System phone survey.
- Limitations:
- Self-reported; excludes people living in institutions; doesn't measure shopping needs.
American Institutes for Research · April 17, 2018
A Hidden Market: The Purchasing Power of Working-Age Adults With DisabilitiesEstimates about $490 billion in annual disposable income among working-age U.S. adults with disabilities.
- Who was studied:
- U.S. adults ages 16–64 with disabilities, modeled from American Community Survey data.
- Limitations:
- Modeled estimate using 2016 data; excludes adults 65+; doesn't measure adaptive-product spending specifically.
Freeney Williams Ltd · Published February 2020
The Click-Away Pound Report 201969% of disabled online shoppers surveyed said they click away from websites they find hard to use.
- Who was studied:
- UK online shoppers with access needs who chose to respond to the survey.
- Limitations:
- UK only; self-selected respondents; about websites in general, not adaptive products.
Coveo · 2026
2026 Commerce Relevance ReportShoppers report frequent trouble finding products and interest in guided shopping.
- Who was studied:
- Survey of 4,000 shoppers in the U.S. and U.K.
- Limitations:
- Run by a search-software company; general shoppers, not disabled shoppers specifically.
Nielsen Norman Group · September 30, 2018
Individualized Recommendations: Users' Expectations & AssumptionsPeople expect recommendations to reflect what they actually told or showed a site.
- Who was studied:
- Qualitative usability research with general website users.
- Limitations:
- Small qualitative sample; not focused on disability or adaptive products.
Stanford Report · September 2025
Behavioral insights enhance AI-driven recommendationsAsking about higher-level intent improved recommendation quality.
- Who was studied:
- YouTube users in a research study.
- Limitations:
- Video recommendations, not shopping; a news summary of the research.
Help shape adaptive discovery.
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Partner or research with Adaptiv.
Brands can partner with us to reach people looking for what they make. Researchers and organizations can talk with us about adaptive discovery.
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